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B2B Account-Based Marketing (ABM) | Key Account Marketing (KAM)

B2B Account-Based Marketing (ABM) | Key Account Marketing (KAM)

Submitted by • May 23, 2019

Account Based Marketing (ABM) is the key to access business marketing. Account Based Marketing can lead you to high value accounts & more revenue.

Account Based Marketing is a strategic B2B marketing approach where in the marketing and sales resources are focused on specific high value accounts known as target accounts, rather than on particular individuals.

Although this approach isn’t a new one, yet it hasn’t been utilized in the past due to the lack of optimal resources for its success. But with the emergence of technologies like predictive analytics, CRM & Marketing automation, the major tasks of mining potential customer data and personalizing messages for better engagement have been simplified thus, facilitating greater possible adoption of ABM.

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