Customers today depend on search engines to assist them in finding everything. Be it restaurants nearby or B2B software providers, people first search online about them. This means that no matter what your business offers, your potential customers are likely searching for products or services like yours online. If you want to catch their attention and direct them to your website, you need search engine optimization.
If you’re a business start-up or an established company, you’ve likely been told often that you should be using SEO. That is because today, it is an essential part of any successful marketing strategy.
But what is SEO?
Search Engine Optimization or SEO is the process of getting traffic from the ‘organic’ or ‘unpaid’ search engine results. It is a strategy for improving your site’s rankings in search engine results. You need to tweak your website so that these search engines can easily determine what kind of content your website has. They crawl through your site and look
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