How Pharmaceutical Marketing Trends Are Shaping the Future of Patient and HCP
In 2024, pharmaceutical marketing trends are shifting toward smarter, more personalized, and digital-first strategies. Pharma companies are now using tools like SMS, email, AI, and omnichannel platforms to connect with healthcare professionals (HCPs) and patients in faster, more meaningful ways. Personalized content, two-way communication, and compliance are key to building trust and engagement