"Parur Pride: Celebrating the Cultural Significance of Attire"

In recent years, efforts have been made to promote and preserve the art of Parur clothing, ensuring that its legacy continues to thrive in the modern world. Artisan cooperatives, government initiatives, and cultural organizations have worked together to support local artisans, promote traditional craftsmanship, and showcase the beauty of Parur clothing to a global audience. These efforts have not only helped to sustain this age-old tradition but also fostered a renewed appreciation for Kerala's cultural heritage and artistic ingenuity.