What is PPC in Digital Marketing

What is PPC in Digital Marketing PPC stands for Pay-Per-Click, a model of online advertising where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your website rather than earning them organically. Picture it as a sort of auction: advertisers bid on specific keywords relevant to their target audience, and when someone searches for those keywords, the highest bidder’s ad appears at the top of the search results page.