Fiji Handicraft Market: Cultural Heritage and Tourism Appeal
The Fiji handicraft market reflects the country’s rich cultural heritage and artisanal craftsmanship, showcasing products that range from woven mats and pottery to wooden carvings and traditional jewelry. The tourism industry serves as a major driver of this market, as visitors seek authentic Fijian souvenirs that capture the essence of local artistry. Government and community initiatives promoting small-scale entrepreneurship and export opportunities are enabling artisans to reach broader audiences.