How Pharma Marketing Is Evolving with Digital, Data, and Compliance
In today’s digital world, pharma marketing is evolving fast to keep up with how doctors and patients prefer to receive information. In 2024, the focus is on digital-first strategies, two-way communication, and personalized content. Tools like ZING by P360 make it easy for pharmaceutical companies to share secure, compliant, and approved messages through SMS, email, and more. Omnichannel marketing, data-driven campaigns, and AI-powered tools are also helping brands connect better and build trust.