According to a research report published by Spherical Insights & Consulting, the Japan Adventure Tourism Market is anticipated to reach USD 106.2 billion by 2035, growing at a CAGR of 13.53% from 2025 to 2035. The adventure tourism industry in Japan is expanding because of diverse natural features and rising outdoor interest, together with government tourism policies and the rising popularity of experience-based travel. These factors attract travelers who seek uncommon experiences beyond typical tourist destinations.