According to a research report published by Spherical Insights and Consulting, The Japan toys and games market Size is anticipated to reach USD 10,298.1 Million by 2035, growing at a CAGR of 4.13% from 2025 to 2035. The toys and games market in Japan is growing due to increased disposable income, a comeback in traditional toys, and the demand for educational and interactive items. Growth in technology, such as mobile gaming, and cultural trends like anime and collectibles are also driving the market.