What is Assortment Optimization? | Polestar Analytics
Assortment optimization refers to the process of selecting the right mix of products to offer to different customer segment in each store or channel. The primary goal is to maximize sales and profits by tailoring the product offerings based on consumer preferences, local demand, store size, and seasonal trends. This process focuses on balancing product variety and product depth that meet consumer needs while also reducing overstock and understock issues.