Enhancing Product Marketing with Augmented Reality

Augmented reality (AR) overlays digital elements onto real-world environments in real time through devices like smartphones, tablets, or AR glasses. Unlike virtual reality (VR), which creates an entirely separate world, AR enhances the existing reality.

Think Snapchat filters, interactive games like Pokémon Go, or even the IKEA Place app, where users can place 3D models of furniture into their living spaces. These examples are just the tip of the AR iceberg. Today, businesses across various industries use AR to redefine how customers interact with their products.